About Me

I graduated from Loyola University Chicago in 2018 with bachelor's degrees in English and Film & Digital Media. During this time, I spent a semester abroad in Rome and held several internships.

I spent the following year working for The Walt Disney Company in Orlando before returning to Cincinnati in 2019. In 2020 I founded LightHardt LTD, through which I provide freelance services and publish my work.

In my spare time I am an advocate for the ALS community and a caregiver for a loved one with ALS. I am also writing my debut fiction novel, Mercury, and editing my first poetry collection, Hardtlines Vol. I.

Portfolio

In my career so far, I've worked with a number of organizations, including:

Cincinnati Magazine

Kings Island (Cedar Fair Entertainment Company)

Loyola University Chicago’s School of Communication

Cincinnati Parks

The Walt Disney Company

Mike Albert Fleet Solutions

This work is in addition to my personal projects. As a result, I've produced original content earning millions of impressions across national and international audiences. Please enjoy examples of my work in the portfolio below. To request more work samples, inquire about the samples listed here, or for a resume, please contact me.

Highlighted Projects

Overdrive

Overdrive is Mike Albert’s fleet management platform that all clients gain access to upon becoming a Mike Albert client. Our client-facing team was preparing to launch Knowledgeware, an expansive in-platform resource to share answers to FAQs and provide enhanced self-service support to clients. I worked in collaboration with our client-facing, sales, and product teams to build a 4-month campaign to highlight Overdrive’s capabilities and promote the availability to our prospects and existing clients. This involved revising existing sales materials, updating our website, and creating new digital content to share on our social media platforms and email marketing.

Albert IQ

Albert IQ is Mike Albert’s in-house telematics and managed maintenance service. In 2022, Albert IQ (OEM) and Albert IQ Lite were launched, adding flexibility to the service by allowing for multiple different data sources (Albert IQ (OEM)) and different tiers to reflect varying client needs (Albert IQ Lite). My responsibility as Product Marketing Manager was to enhance existing sales materials in collaboration with our designer and our sales team, build a marketing campaign to meet the goals of the product team, and create resources for current clients to assist our client-facing team with retaining and gaining new business from existing clients.

In 2020, Mike Albert set out to launch Cincinnati’s vehicle subscription service: Subscribe with Mike Albert. My role was to manage all marketing prior to launch, during launch, and after launch. I collaborated with our vendor’s team and an internal task force to create digital and print marketing materials such as digital display ads and brochures to be placed in our retail Rental offices. Though we experienced multiple delays due to COVID-19, Subscribe is now a successful part of the Mike Albert portfolio.

Captain Minnie

It is a Disney Cruise Line priority to nurture women leaders on their ships, particularly because the maritime industry is extremely male-dominated. In addition to numerous efforts to highlight female first mates, captains, and other women leaders, Disney Cruise Line introduced Captain Minnie as a branded reflection of their efforts. My role in this project was to manage the social media communications for the Captain Minnie launch and additional Disney Cruise Line content highlighting women in the maritime industry.

Interactive Video

A core component of the Disney Professional Internship program is the “Intern Presentation,” which requires an intern to create and present a solution to a problem or concern they discover during their internship. In my case, I found that our video content was not meeting our goals, and based on our audience, I determined that actively engaging video content was needed. Our team also needed creative ways to share the details of various Disney roles. My solution was interactive videos allowing audience members to digitally experience a day in the life of a Disney Cast Member.

#DiscoverJuly

Each year, the National Recreation and Park Association hosts a Park and Recreation Month. During my internship with Cincinnati Parks, I was tasked with determining how we would celebrate this month in 2018, the theme of which was “A Lifetime of Discovery,” and was responsible for creating any associated PR content. We pursued the discovery theme with our #DiscoverJuly campaign, which highlighted different parks that were well suited to different groups of people in order to reflect a “lifetime” of experiences. The campaign was executed through social media and on the Cincinnati Parks website.

About Me

Portfolio

Writing

Social Media

Photography

Videography

Highlighted Projects

Looking for additional information?

Email me.